Retail TNT

ADT Security will showcase a new interactive display unit and demonstrate the futuristic capabilities of facial detection and tracking technology at the Retail World conference to be held in Sydney from June 27 to 29. While offering security benefits, both solutions promise to help retailers maximise profits through enhanced store intelligence and improved customer experience.

Ideal for department stores and consumer electronics retailers, ADT Security’s new Duonell Interactive Display Unit encourages customers to get hands-on with gadgets while they are switched on and fully functional. Where many stores hide expensive items such as cameras, mobile phones, GPS systems and other electronic devices in locked cabinets due to security concerns, this self-guided kiosk style unit enables retailers to openly display merchandise thanks to an in-built anti-theft device which emits a sound if a product is forcibly removed.ed.

In order to reduce customer waiting times and further encourage interaction, Duonell’s interactive touch-screen can be used to provide customers with important product information and video tutorials. Further sales growth opportunities can be achieved by using the touch-screen to display up-selling, advertising or promotional messages.

The Duonell Interactive Display Unit offers further benefit to retailers through valuable customer insights data. The unit’s computer system can produce downloadable reports that enable retailers to understand customer preferences and store activity, such as statistics about which products are more popular, and the average time a customer spends looking at each item.

Also on display at Retail World will be ADT’s facial detection and tracking technology which when used in conjunction with store performance analytics assist retailers in understanding more about customer behaviour than ever before imagined.

Capable of capturing visitor trend data such as traffic numbers, shopper direction, average time of stay and even demographics, these innovative new tools allows retailers to quickly spot trends, patterns and abnormalities so they can identify security issues and allocate resources accordingly.

Improved in-store marketing is another benefit, as retailers can then use the information generated to better structure messages, and place product and promotional items in areas receptive to their target market. Using discretely-positioned video sensors it is possible to analyse and count customer faces automatically, classifying them by age and sex. These advanced tools even have the ability to identify the number of viewers specific products attract and how many of these viewers then proceed with a purchase. Reports can then be generated which help retailers learn how best to engage and convert customers.

Retail World will be held at the Sydney Convention and Exhibition Centre from June 27 to 29, with ADT Security present at stands 2 and 3. As the exclusive worldwide distributor of Sensormatic Electronic Article Surveillance (EAS) systems, ADT Security will also have a range of the latest anti-theft tags, labels, pedestals and deactivators on display.

For more information call 131 238 or visit www.adtsecurity.com.au

Media – for further information please contact:
Corrina Anderson or Danielle Reckless, Write Away Communication + Events
Phone: 02 9978 1400 Email: ;
Tamora Wells, ADT Security
Phone: 02 9947 7239 Email:

We love to retail houses, especially repossessed homes for sale. We love to fix the house up. Just recently, I had a property where we ripped the cabinets and the countertops out. We spent some serious money on this rehab. Boom! The house was gone, just like that. Flipping houses for profit is a fun game to play.

It is a great idea to rehab bank repo houses, and then set up an open house. We have open houses going on all the time. At any given time, I probably have two of them going. Its a great marketing tool and if its freshly rehabbed, you have something you will enjoy showing off to potential buyers.

I have made my open house check sheets available in my books and kits. You should get your hands on these, they are valuable.

If I had a third of a million dollar house, Id consider doing an open house on the thing. Open houses are important.

One important thing to remember with an open house is air freshener. When they hit the door, it has to smell nice. A bad smell can turn buyers away. If you have b.o. and bad breath on a first date, you probably wont get a second date.
Sometimes a newly rehabbed home smells nice. It depends on the materials that were used.

So remember that if you are going do an open house, you cannot forget to use an air freshener. This is something that you wouldn’t remember until you hit the front door and by then you got people standing out front waiting to get in. Be prepared in advance. By then, you don’t have time to go to the store and get it.

Your potential buyers are going to be whispering to each other about how much that place stunk! Thats a nightmare for any realtor.

Air freshener must go on your open house check sheet. This proves how valuable check sheets are.

I have heard of realtors showing a property that was down the road from a pig farm. In this case, air fresheners will only do so much. Maybe you can load a semi with one and have it drive by the house. I’m just teasing, of course.

You also need to have a sign in sheet for your open houses. This is very important to have around. You never want potential customers to come and go. Never catch yourself saying, “They were the most excited people here but I dont know how to get a hold of them.

I have a sheet with a place for their phone number. I make sure they fill it out when they hit the door. You have to point it out to them and have a pen lying on top of it.

Another important aspect to success with open houses is your timing. We have had fun with phasing our time so we can go from one property to the other. This is a good thing to do when you have a lot of empty properties. We’ve had people in three houses from 1:00 to 2:00, and then we all shift from 3:00 to 4:00 and do three other houses. You just move quickly and map out an efficient plan that shows a lot of people your homes. You can cover a lot of ground and get these properties filled up quickly.

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FDI is investment which occurs directly across national boundaries. It means when firm of one country buys a controlling investment in firm of another country or where a firm sets up its branch in another country. A firm that engages itself in FDI becomes a multinational enterprise (MNE).

Foreign Direct Investment (FDI) is important because it gives facility to make investments in long-term profits which are in long-term projects working in other countries. The investment is done directly by foreign investors which can be any company or a group of persons who are looking for power in excess of the foreign ventures. It is also a major source of finance where the country can obtain finance from other countries to develop itself. f.

Recently, the government announces that the retail sector is partially opened for FDI. It means the foreign investors who are interested in Indian markets can invest up to 51% in multi brand retail and 74% FDI in single-brand retail. The government decision divided experts on the problem and on its prospects. Some says the decision will decrease opportunities, and will result in wipe out of local stores. The optimists, on the other hand, have seen decision as a large range of opportunities for farm products and more opportunities for the unemployed.

FDI provide benefits to small farmers by working together to form producer companies which will directly work with corporations to get higher revenues, or small farmers must willingly move into the new jobs directly or indirectly created by FDI in sectors such as retail, food processing and supporting industries.

The FDI offers a foreign capital and funds. It also extends an economy of a particular country where the investment is being made. It permits the move of highly developed technologies from developed countries to developing countries which helps in creating fresh jobs in a particular country and in turn the salary of the employee increases. The country where investment is done increases its human capital resource. It also brings new skills in a country & possibility of innovative research increases which helps in the growth of the country.

Now, global retailers are willing to sell their products by setting their own branch or franchises in another country which will again attract foreign capital along with better quality products in a large variety and advance services for the consumers and even consumers will get access of some global brands. This will in turn increase competition in the country and expands manufacturing units. To stand in a market, these global retailers have to lower their prices of foreign goods which need them to set up their manufacturing units locally or to handover the production assignments to domestic manufacturers on their specifications which brings a large number of employments in the country.

All this opportunities make, the Indian retail market a real happening place in the days ahead while at the same time it will be offering immense business opportunities and growth to the domestic entrepreneurs. In result, the Indian market will become the part of the global market.

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